News & Highlights

From Nardi Media

Get To Know Your Broadcast Bookers: Nardi Media’s Tracey Lucas

One thing we're really proud of at Nardi Media is the broadcast producing background and experience each member of our team brings to the table. We're all former network television producers who know exactly what it takes to get booked on national and local broadcast media. We know how to speak to and pitch producers and reporters because we have been in their shoes, scrambling on news desks for guests and stories while dealing with breaking news at the same time...on a deadline. Our ability to relate to journalists has  been a huge driving force behind our booking success for our clients.

We wanted to take the opportunity for you to get to know Nardi Media's Senior Broadcast Publicist Tracey Lucas. Tracey has a background as a network television producer, and at Nardi Media she has booked clients on a countless number of national and local broadcast outlets. We asked Tracey questions about her current position at Nardi Media, as well as her former life in network TV. We know you'll enjoy this one!

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Nardi Media's Founder Ashley Bernardi (left) with Senior Broadcast Publicity Tracey Lucas (right).

NM: What has been your biggest career booking success?

TRACEY: I've had a couple clients get national broadcast segments, which is always exciting.  I think, though, that it's when you surpass someone's expectations and get more than they expected that makes the booking process so fun.  Whether it's a national hit or a local radio affiliate -- it's all about what the client wants and what makes them happy.  That's when I'm happiest with my job.

 

NM: What do you love about working in media relations now?

TRACEY: I love putting together the pieces of the segment "puzzle."  To tell a story, you need different elements - the news peg about why the story is important right now, the first person account, the expert point of view, someone who is affected, a visual aid.  My favorite part is getting all of those pieces to fit together just right.

NM: Share a memorable story with us from the "other side" - i.e. when you worked in the news, such as a story you were covering, trying to book, etc.

TRACEY: When I was working at INSIDE EDITION, the Casey Anthony trial was gearing up.  The news had just broke that Caylee Anthony's father had been identified and that he was killed years earlier in a car accident.  I made it my mission to hunt down and convince his relatives to talk publicly to us first.  I spent a long time on the phone, but eventually I booked them for our show that night!  It was a big win because we had them first.

NM: What types of challenges do clients face getting booked on television or radio? How do you overcome those challenges?

TRACEY: A lot of clients come to us unable to articulate why their story is relatable to a viewer, or why a listener should care about what they have to say.  That's where we come in to help. We develop news pegs, research data and statistics relevant to the pitch, and build the spokesperson's credibility in order to leverage broadcast bookings.

NM: As a former TV producer, tell me about some of the best ways to be pitched a story.

TRACEY: Honestly, when I was in TV, I liked pitches that made my job as simple as possible!  If someone came to me with different elements of a story all lined up and ready to go, I was much more likely to fight for them in a pitch meeting than someone who I had to hunt down and do lots of research to make happen.

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Tracy Mccubbin

AUTHOR, MAKING SPACE, CLUTTER FREE

"The biggest piece of advice a first-time author is given is to “hire your own publicist,” but what they don’t tell you is to “hire your own Ashley.”  Looking back, I don’t know how I could have released my book without Ashley & her team.  We started working together before the book was published.  First local TV and small blogs and as I got more seasoned and the book got closer to coming, she booked me appearances on bigger and bigger outlets. 

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Susan Peirce Thompson, Ph.D.

New York Times Best Selling Author of Bright Line Eating: The Science of Living Happy, Thin, and Free

"The biggest piece of advice a first-time author is given is to “hire your own publicist,” but what they don’t tell you is to “hire your own Ashley.”  Looking back, I don’t know how I could have released my book without Ashley & her team.  We started working together before the book was published.  First local TV and small blogs and as I got more seasoned and the book got closer to coming, she booked me appearances on bigger and bigger outlets. 

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Susan McGinnis

Correspondent, CBS Newspath

“I am so pleased that Ashley is embarking on this new venture. For many years she has shined as an outstanding booker and producer at CBS News and at start-ups including Clean Skies News.  She was my first hire at Clean Skies, and was the shining star among the pack. She has always had  tremendous dedication to her work, and an untiring ability to accomplish whatever faces her, letting no obstacle stand in the way of an outstanding product.  She consistently goes above and beyond expectations, and never takes “no” as an answer, and never settles for less than outstanding. I would hire Ashley again. And again. And again.”

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Jennifer Oko

Partner, Mad Squid Media

“Ashley and I have worked together is a few different capacities, including CBS News, energyNOW!. I cannot say enough good things about her. Ashley is smart, thorough, quick, creative, and incredibly hard working. Most importantly, to be a successful media liaison and guest booker, relationships are everything. Ashley is a genuinely lovely person, and she wins the respect and trust of everyone she works with. She is the first person I call whenever I need a guest booker or segment producer.”

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Margaret Ryan

Energy Journalist & Analyst

“Ashley Bernardi is a dynamic professional who consistently produces excellent results.  In my three years working with Ashley as the head booker at Clean Skies News/EnergyNOW!, I never saw her fail to complete a job she had been assigned – and complete it admirably. Ashley is creative, energetic and goal-oriented, a true team player who works congenially with other professionals but can also be relied on to execute an assignment on her own. Ashley is the person I wanted on my team when I faced a challenging assignment!”

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Hardy Spire

Senior Producer, CNN’s Reliable Sources. Former General Manager at CleanSkies News and Senior Producer at CBS News.

“Ashley Bernardi has every rare quality in a TV producer — aggressiveness, insight, creativity, a strong work ethic, and pure charm.  She has all this plus she’s a kind and positive person.  And she has great contacts!”

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Silvio Marcacci

Principal, Marcacci Communications

“Ashley is hands down the best media trainer I’ve ever worked with, and she uses her considerable producing experience to make clients feel at ease and ready to learn. In addition, her ability to book clients on television and radio interviews is quite impressive – be ready for hours of interviews if you’re working with her!”

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Mary Jordan

Washington Post National Correspondent and Founding Editor of Washington Post Live

“There is nothing Ashley Bernardi cannot do when it comes to media.  She books top people for TV shows and national conferences and knows the business inside out. I worked closely with Ashley at the Washington Post  and she is not only savvy, but great to be around. She is the always cheerful, smart voice on the other end of the phone who persuades busy people to drop everything they are doing and do what Ashley tells them.”

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Scott Behson, PhD

best-selling author of The Working Dad’s Survival Guide: How to Succeed at Work and at Home

“I was a relatively unknown first-time author and Ashley was fantastic in getting my name out there, and ultimately booking me on national TV and radio, as well as major podcasts. She also provided top-notch media training and was always a great listener and advisor. Finally, she was on top of everything and we communicated constantly. I couldn’t have been happier about her efforts on behalf of my book launch!”

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Ron Friedman, Ph.D

author of The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace

“Ashley Bernardi is extraordinary at her job in every way. Smart, strategic and relentlessly energetic, Ashley is someone I’d want on my team in any public relations campaign.”