News & Highlights

From Nardi Media

When Is The Right Time To Invest In A Publicist? And Who’s The Right Publicist For You?

Your colleagues and competition seem to be a step ahead.  You’re seeing them in magazines or on TV, speaking at conferences (virtually), and each appearance is providing more visibility for their business.  If you’ve come this far, chances are you’re great at what you do, but self-promotion only tells your story to those you’re connected to.  How can you elevate your position as a thought-leader with organic promotion for your brand or company to a target audience?   

When potential clients come to me, they usually have a goal in mind, but sometimes it’s not the right one.  Landing an appearance on the TODAY Show is sure to give you visibility, but is it the right move strategically for yourself and your business, and does it reach your target audience?

It’s important to understand that PR alone won’t bring in more clients or make more sales. Our job is to get people interested in your work and your business by securing placements and/or speaking engagements that deliver exposure, credibility and visibility.

 

When Is The Right Time To Invest In PR? Here’s A Checklist:

  • You’re Ready To Launch A Product Or Business – Even if it’s a re-launch of something but you want to share the news with the world 
  • You’re Ready For The Spotlight – To position yourself as a leading expert in your industry, increase your visibility, credibility, and thought-leadership position.  
  • You’re Ready To Invest – PR can cost thousands of dollars a month depending on who you work with and what goals you’re working to accomplish.
  • You’re Willing To Make PR A Priority – PR takes a LOT of time, and those who work collaboratively with a PR team are the ones who are most successful.

When Is It NOT The Right Time?

  • You’re Not Ready To Commit The Time – If you’re not willing to drop everything when an opportunity comes calling. The press will always find a back-up if it isn’t you.
  • You’re Not Excited + Engaged – I won’t take on clients who don’t understand the value of PR or aren’t excited about the process.

If Now Is The Right Time – Here Are Some Tips For Finding The Right Publicist:

  • They Understand Your Work – Make sure he/she/the firm has a personal interest in you or your work. I never sign an author client whose book I wouldn’t personally read for pleasure. A publicist needs to be your biggest cheerleader.
  • They Understand The Media – It’s a plus if they have experience working on the “other side” aka in the media. I spent a decade as a journalist and know exactly how to pitch the press and when to pitch them with the right story.
  • They Understand Your Target – Know your audience and clearly define it to your publicist so he/she can develop a strategic approach on which media outlets will deliver your target audience with scale.

If you’re ready to invest in publicity and find a publicist, we would love to speak with you! Email Janine Inscoe at janine@nardimeda.com to set up a call!

tracy-mccubbin

Tracy Mccubbin

AUTHOR, MAKING SPACE, CLUTTER FREE

"The biggest piece of advice a first-time author is given is to “hire your own publicist,” but what they don’t tell you is to “hire your own Ashley.”  Looking back, I don’t know how I could have released my book without Ashley & her team.  We started working together before the book was published.  First local TV and small blogs and as I got more seasoned and the book got closer to coming, she booked me appearances on bigger and bigger outlets. 

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Susan Peirce Thompson, Ph.D.

New York Times Best Selling Author of Bright Line Eating: The Science of Living Happy, Thin, and Free

"The biggest piece of advice a first-time author is given is to “hire your own publicist,” but what they don’t tell you is to “hire your own Ashley.”  Looking back, I don’t know how I could have released my book without Ashley & her team.  We started working together before the book was published.  First local TV and small blogs and as I got more seasoned and the book got closer to coming, she booked me appearances on bigger and bigger outlets. 

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Susan McGinnis

Correspondent, CBS Newspath

“I am so pleased that Ashley is embarking on this new venture. For many years she has shined as an outstanding booker and producer at CBS News and at start-ups including Clean Skies News.  She was my first hire at Clean Skies, and was the shining star among the pack. She has always had  tremendous dedication to her work, and an untiring ability to accomplish whatever faces her, letting no obstacle stand in the way of an outstanding product.  She consistently goes above and beyond expectations, and never takes “no” as an answer, and never settles for less than outstanding. I would hire Ashley again. And again. And again.”

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Jennifer Oko

Partner, Mad Squid Media

“Ashley and I have worked together is a few different capacities, including CBS News, energyNOW!. I cannot say enough good things about her. Ashley is smart, thorough, quick, creative, and incredibly hard working. Most importantly, to be a successful media liaison and guest booker, relationships are everything. Ashley is a genuinely lovely person, and she wins the respect and trust of everyone she works with. She is the first person I call whenever I need a guest booker or segment producer.”

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Margaret Ryan

Energy Journalist & Analyst

“Ashley Bernardi is a dynamic professional who consistently produces excellent results.  In my three years working with Ashley as the head booker at Clean Skies News/EnergyNOW!, I never saw her fail to complete a job she had been assigned – and complete it admirably. Ashley is creative, energetic and goal-oriented, a true team player who works congenially with other professionals but can also be relied on to execute an assignment on her own. Ashley is the person I wanted on my team when I faced a challenging assignment!”

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Hardy Spire

Senior Producer, CNN’s Reliable Sources. Former General Manager at CleanSkies News and Senior Producer at CBS News.

“Ashley Bernardi has every rare quality in a TV producer — aggressiveness, insight, creativity, a strong work ethic, and pure charm.  She has all this plus she’s a kind and positive person.  And she has great contacts!”

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Silvio Marcacci

Principal, Marcacci Communications

“Ashley is hands down the best media trainer I’ve ever worked with, and she uses her considerable producing experience to make clients feel at ease and ready to learn. In addition, her ability to book clients on television and radio interviews is quite impressive – be ready for hours of interviews if you’re working with her!”

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Mary Jordan

Washington Post National Correspondent and Founding Editor of Washington Post Live

“There is nothing Ashley Bernardi cannot do when it comes to media.  She books top people for TV shows and national conferences and knows the business inside out. I worked closely with Ashley at the Washington Post  and she is not only savvy, but great to be around. She is the always cheerful, smart voice on the other end of the phone who persuades busy people to drop everything they are doing and do what Ashley tells them.”

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Scott Behson, PhD

best-selling author of The Working Dad’s Survival Guide: How to Succeed at Work and at Home

“I was a relatively unknown first-time author and Ashley was fantastic in getting my name out there, and ultimately booking me on national TV and radio, as well as major podcasts. She also provided top-notch media training and was always a great listener and advisor. Finally, she was on top of everything and we communicated constantly. I couldn’t have been happier about her efforts on behalf of my book launch!”

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Ron Friedman, Ph.D

author of The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace

“Ashley Bernardi is extraordinary at her job in every way. Smart, strategic and relentlessly energetic, Ashley is someone I’d want on my team in any public relations campaign.”