News & Highlights

From Nardi Media

I Got Signed! Now What? The Key Questions To Ask Your Publisher Before You Publish Your Book

I’ve said before that while finishing your book is an incredible achievement and certainly is worthy of celebration, it’s just the beginning.  So much of the success of a book comes from the effort put into promoting both your book and yourself as a thought-leader in your field.  

Often, when a first-time author is signed by a publisher, there’s such a sense of elation that critical questions are left unanswered as to the plans for promotion.  

It’s important to note that in-house publicists at publishers simply don’t have the bandwidth to dedicate to each individual book to ensure it’s a publicity success, so that is why  firms like Nardi Media exist.

We specialize in complementing and supporting the publishers, working as part of a team to craft more pitches, news-jump more relevant stories and connect with more media contacts to gain as much exposure for authors as possible, giving them the best opportunity to make a name for themselves as a thought-leader in their field.  The additional support we’re able to provide is paramount to the success of a book launch.

So when the time comes to start discussing the promotional plan for your book, be sure to make a list of questions to ask your publisher. Here are a few key questions to get you started!

  • How much time/effort will you be dedicating to media outreach for my book launch?
  • Which media outlets will you be pitching? 
  • Where has the in-house publicist been successful in securing placements?
  • When do you begin on planning outreach, and what is the timeline for it? 
  • How long will you be conducting outreach and follow up to members of the press?
  • What can I expect in terms of results for your team’s outreach efforts?
  • Based on your goals for this book, would you recommend that you hire an outside PR firm to help supplement your outreach efforts?

If, when you ask these questions, it seems like there may be gaps in the promotional plan, don’t be afraid to ask if there is a budget to bring in outside help.  We pride ourselves in having great relationships with publishers and work well with in-house teams and oftentimes, publishers are the ones that hire us to help support! 

This is your book, your story.  Don’t be afraid to ask the questions that could make a difference in your ability to connect with readers. 

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Tracy Mccubbin

AUTHOR, MAKING SPACE, CLUTTER FREE

"The biggest piece of advice a first-time author is given is to “hire your own publicist,” but what they don’t tell you is to “hire your own Ashley.”  Looking back, I don’t know how I could have released my book without Ashley & her team.  We started working together before the book was published.  First local TV and small blogs and as I got more seasoned and the book got closer to coming, she booked me appearances on bigger and bigger outlets. 

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Susan Peirce Thompson, Ph.D.

New York Times Best Selling Author of Bright Line Eating: The Science of Living Happy, Thin, and Free

"The biggest piece of advice a first-time author is given is to “hire your own publicist,” but what they don’t tell you is to “hire your own Ashley.”  Looking back, I don’t know how I could have released my book without Ashley & her team.  We started working together before the book was published.  First local TV and small blogs and as I got more seasoned and the book got closer to coming, she booked me appearances on bigger and bigger outlets. 

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Susan McGinnis

Correspondent, CBS Newspath

“I am so pleased that Ashley is embarking on this new venture. For many years she has shined as an outstanding booker and producer at CBS News and at start-ups including Clean Skies News.  She was my first hire at Clean Skies, and was the shining star among the pack. She has always had  tremendous dedication to her work, and an untiring ability to accomplish whatever faces her, letting no obstacle stand in the way of an outstanding product.  She consistently goes above and beyond expectations, and never takes “no” as an answer, and never settles for less than outstanding. I would hire Ashley again. And again. And again.”

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Jennifer Oko

Partner, Mad Squid Media

“Ashley and I have worked together is a few different capacities, including CBS News, energyNOW!. I cannot say enough good things about her. Ashley is smart, thorough, quick, creative, and incredibly hard working. Most importantly, to be a successful media liaison and guest booker, relationships are everything. Ashley is a genuinely lovely person, and she wins the respect and trust of everyone she works with. She is the first person I call whenever I need a guest booker or segment producer.”

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Margaret Ryan

Energy Journalist & Analyst

“Ashley Bernardi is a dynamic professional who consistently produces excellent results.  In my three years working with Ashley as the head booker at Clean Skies News/EnergyNOW!, I never saw her fail to complete a job she had been assigned – and complete it admirably. Ashley is creative, energetic and goal-oriented, a true team player who works congenially with other professionals but can also be relied on to execute an assignment on her own. Ashley is the person I wanted on my team when I faced a challenging assignment!”

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Hardy Spire

Senior Producer, CNN’s Reliable Sources. Former General Manager at CleanSkies News and Senior Producer at CBS News.

“Ashley Bernardi has every rare quality in a TV producer — aggressiveness, insight, creativity, a strong work ethic, and pure charm.  She has all this plus she’s a kind and positive person.  And she has great contacts!”

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Silvio Marcacci

Principal, Marcacci Communications

“Ashley is hands down the best media trainer I’ve ever worked with, and she uses her considerable producing experience to make clients feel at ease and ready to learn. In addition, her ability to book clients on television and radio interviews is quite impressive – be ready for hours of interviews if you’re working with her!”

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Mary Jordan

Washington Post National Correspondent and Founding Editor of Washington Post Live

“There is nothing Ashley Bernardi cannot do when it comes to media.  She books top people for TV shows and national conferences and knows the business inside out. I worked closely with Ashley at the Washington Post  and she is not only savvy, but great to be around. She is the always cheerful, smart voice on the other end of the phone who persuades busy people to drop everything they are doing and do what Ashley tells them.”

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Scott Behson, PhD

best-selling author of The Working Dad’s Survival Guide: How to Succeed at Work and at Home

“I was a relatively unknown first-time author and Ashley was fantastic in getting my name out there, and ultimately booking me on national TV and radio, as well as major podcasts. She also provided top-notch media training and was always a great listener and advisor. Finally, she was on top of everything and we communicated constantly. I couldn’t have been happier about her efforts on behalf of my book launch!”

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Ron Friedman, Ph.D

author of The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace

“Ashley Bernardi is extraordinary at her job in every way. Smart, strategic and relentlessly energetic, Ashley is someone I’d want on my team in any public relations campaign.”