News & Highlights

From Nardi Media

Ready To Get Yourself Booked On TV Fast? Follow These Tips & Download My Holiday Gift To You: Our No-Fail TV Pitch Template

The holidays are my favorite time of year, especially because it is the season of giving! And that’s why I’m excited to give a holiday gift to YOU, in hopes I can help you achieve your goal of getting booked on TV in 2021.

You may have been thinking about how you can get your brand and your business more visibility especially after this unprecedented year, or wondering why your competitors are getting placed in the media and you’re not. Of course, you can hire a PR firm to pitch you (that’s why firms like mine exist), but I’m excited to share that it is possible (and fairly easy) to book yourself on TV, and as my holiday gift to you, I’m going to teach you exactly how you do it!

In spite of all the changes in how we consume media and all the new platforms that have us glued to our phones for hours each day, TV is an incredibly powerful platform.  With so many people ‘cutting the cord,’ to their cable subscriptions, it may seem like placements on traditional media have lost their value, but in fact, the opportunity to showcase your product or message, and position yourself as a thought leader can bring instant results to your business and brand!

After spending nearly a decade as a journalist and former network TV producer, I have seen every type of pitch you can imagine.  I know what it takes to get the attention of a producer and ultimately get booked on TV.  My team and I have used our insights from working in the newsroom trenches to secure more than 200 national and top TV market placements for our clients this year alone!

If you’re ready to step outside your comfort zone and get booked on TV in the New Year, follow these tips to get you started, and download my holiday gift to you: our no-fail TV pitch template to help you write your pitch, which you can view here!

    1. Start Locally – Know the designated market areas (DMA), make a list of all the cities you have a connection to, and any media outlets where you have connections (LinkedIn, Classmates, etc.).
    2. Keep Your Pitch Short + Sweet – Be clear about your message, provide talking points, visuals, and examples of how this is relatable to their audience.
    3. Make Sure Your Pitch Has Relevance To The News Cycle – Think about what the news outlet will be covering and how you can help add a unique element to their coverage.  
    4. Know Who You Are Pitching – If you don’t know, start with the assignment desk and ask for the show producer (NO — Not the reporter or anchor. They are usually not the decision-makers when it comes to guest opportunities).  Also, take the time to familiarize yourself with the show.  What types of segments do they do?  Where could you be an asset to their coverage?  
    5. Be The Expert – Think about the type of expertise you offer; remember, this is less about you and more about what tips you can offer the audience.  Finally, take a look at the calendar – is there a national day or awareness month you can tie your expertise into? 
    6. Outline Your Tips and Takeaways – Find the problem, be the solution as an expert.  Outline 4-5 bullets with specific, actionable advice for viewers with the mindset of “What can the audience learn from this interview?”  Whenever possible, incorporate visual elements with your bullets (photos, b-roll, demonstrations, etc.).
    7. Be Pleasantly Persistent in your follow-up! This is a term I coined as a network TV producer and has served me well as a publicist. If you didn’t hear back after sending your pitch via email, follow-up. Then follow-up again. And again. Producers are pitched hundreds of times a day, and it’s likely that yours got lost in the shuffle. Keeping your subject lines catchy is key (more on that in my template)! And, never be afraid to pick up the phone and call the producer, connect on social media, and even send a direct message.
    8. Celebrate the “no’s!”– You will get passes. You will be told no. And that is OK! It is important to remain unaffected by the word no and celebrate it, because every “no” leads you one step closer to a “yes” and a TV interview!

Securing placements on television is easier than you think, and if you can follow these steps, and remain pleasantly persistent in your outreach, I promise you’ll reap the benefits of landing a placement!

Happy Holidays!

tracy-mccubbin

Tracy Mccubbin

AUTHOR, MAKING SPACE, CLUTTER FREE

"The biggest piece of advice a first-time author is given is to “hire your own publicist,” but what they don’t tell you is to “hire your own Ashley.”  Looking back, I don’t know how I could have released my book without Ashley & her team.  We started working together before the book was published.  First local TV and small blogs and as I got more seasoned and the book got closer to coming, she booked me appearances on bigger and bigger outlets. 

susan

Susan Peirce Thompson, Ph.D.

New York Times Best Selling Author of Bright Line Eating: The Science of Living Happy, Thin, and Free

"The biggest piece of advice a first-time author is given is to “hire your own publicist,” but what they don’t tell you is to “hire your own Ashley.”  Looking back, I don’t know how I could have released my book without Ashley & her team.  We started working together before the book was published.  First local TV and small blogs and as I got more seasoned and the book got closer to coming, she booked me appearances on bigger and bigger outlets. 

susan-m

Susan McGinnis

Correspondent, CBS Newspath

“I am so pleased that Ashley is embarking on this new venture. For many years she has shined as an outstanding booker and producer at CBS News and at start-ups including Clean Skies News.  She was my first hire at Clean Skies, and was the shining star among the pack. She has always had  tremendous dedication to her work, and an untiring ability to accomplish whatever faces her, letting no obstacle stand in the way of an outstanding product.  She consistently goes above and beyond expectations, and never takes “no” as an answer, and never settles for less than outstanding. I would hire Ashley again. And again. And again.”

jennifer

Jennifer Oko

Partner, Mad Squid Media

“Ashley and I have worked together is a few different capacities, including CBS News, energyNOW!. I cannot say enough good things about her. Ashley is smart, thorough, quick, creative, and incredibly hard working. Most importantly, to be a successful media liaison and guest booker, relationships are everything. Ashley is a genuinely lovely person, and she wins the respect and trust of everyone she works with. She is the first person I call whenever I need a guest booker or segment producer.”

margaret

Margaret Ryan

Energy Journalist & Analyst

“Ashley Bernardi is a dynamic professional who consistently produces excellent results.  In my three years working with Ashley as the head booker at Clean Skies News/EnergyNOW!, I never saw her fail to complete a job she had been assigned – and complete it admirably. Ashley is creative, energetic and goal-oriented, a true team player who works congenially with other professionals but can also be relied on to execute an assignment on her own. Ashley is the person I wanted on my team when I faced a challenging assignment!”

hardy

Hardy Spire

Senior Producer, CNN’s Reliable Sources. Former General Manager at CleanSkies News and Senior Producer at CBS News.

“Ashley Bernardi has every rare quality in a TV producer — aggressiveness, insight, creativity, a strong work ethic, and pure charm.  She has all this plus she’s a kind and positive person.  And she has great contacts!”

silvio

Silvio Marcacci

Principal, Marcacci Communications

“Ashley is hands down the best media trainer I’ve ever worked with, and she uses her considerable producing experience to make clients feel at ease and ready to learn. In addition, her ability to book clients on television and radio interviews is quite impressive – be ready for hours of interviews if you’re working with her!”

mary

Mary Jordan

Washington Post National Correspondent and Founding Editor of Washington Post Live

“There is nothing Ashley Bernardi cannot do when it comes to media.  She books top people for TV shows and national conferences and knows the business inside out. I worked closely with Ashley at the Washington Post  and she is not only savvy, but great to be around. She is the always cheerful, smart voice on the other end of the phone who persuades busy people to drop everything they are doing and do what Ashley tells them.”

scott

Scott Behson, PhD

best-selling author of The Working Dad’s Survival Guide: How to Succeed at Work and at Home

“I was a relatively unknown first-time author and Ashley was fantastic in getting my name out there, and ultimately booking me on national TV and radio, as well as major podcasts. She also provided top-notch media training and was always a great listener and advisor. Finally, she was on top of everything and we communicated constantly. I couldn’t have been happier about her efforts on behalf of my book launch!”

ron

Ron Friedman, Ph.D

author of The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace

“Ashley Bernardi is extraordinary at her job in every way. Smart, strategic and relentlessly energetic, Ashley is someone I’d want on my team in any public relations campaign.”