It’s all coming together!  You’ve finished your book, put in the work to get your message out, and now you have your first interview.  This is a big moment and it’s completely normal for your feelings to be a mixture of excitement and fear.  Take a deep breath, you’ve got this.  

Coming from more than a decade of experience as a producer, I can tell you the quality I valued most in a guest was preparation.  Doing your homework gives you an advantage of adjusting your messaging to fit within what can be a very short interview window, but also the ability to adapt to the structured chaos of a newsroom.  Knowing someone was prepared and adaptable always made me feel confident in their ability to deliver and stayed on a shortlist of names I would call when I needed an expert for a last-minute TV segment.  

So, now that you’ve booked your interview, take a moment to celebrate, but then get back to work so you can make the most of your opportunity!  

Questions To Ask Producers Before Your TV Interview

How long is the actual interview?

Is it live or taped? 

Who will be conducting the interview?

What is the format? (Zoom, Skype, etc.) 

Will the interview be posted online afterward? 

Who is the point of contact on the day of the interview? 

What To Send Producers Ahead Of Your Interview

Oftentimes, there is a booking form you need to fill out on their end. If they don’t have one, be sure to send the following:

Remember to be fluid and flexible, you are dealing with TV after all, and therefore the show rundown changes constantly, and your segment could too! If there is breaking news, they may need to cancel or reschedule. 

Give them grace for any technical difficulties. They are managing multiple breaking news stories and multiple reporters in different fields. Technical difficulties are bound to happen.

Now, take a deep breath and get ready to introduce yourself to the world!