Summer is officially here! That means the kids are out of school, the summer vacation you planned is right around the corner, and work often slows down. 

But does the newsroom slow down?

This question has many of my talented clients and mentees asking me if it’s worth starting or continuing their book or brand PR campaign during the summer, and instead, waiting until the fall when everyone is back and fully focused on work.

Nardi’s Take: NO! 

Just because the summer tends to be a slow-down period for many, it doesn’t mean it’s a slow-down period for journalists, reporters, and talent bookers. The newsroom is always working around the clock to ensure the latest news gets delivered as soon as it’s released, and they are always looking for engaging content topics to bring to their audience, so get your pitches ready! Of course, there are some caveats to keep in mind, whether you’re working with PR specialists like Nardi Media or pitching DIY, but don’t worry, we’ll get to that later.

First, here’s why Summer PR is your FRIEND:

FRIEND

 

 

 

 

There are clear advantages to starting or continuing your PR campaign and pitching during the summer months, but as I mentioned before, there are, of course, some caveats to keep in mind. If you’re working with a strategic PR firm like Nardi Media, they should already know these caveats and will keep them in mind for you. Whether you’re working with a PR firm or working DIY, it’s important for you to understand them, too, so keep reading!

Here’s why Summer PR can be a FOE:

FOE

 

 

 

So, is Summer PR a friend or foe? According to Nardi Media, it’s a FRIEND! As long as you take advantage of the quieter media landscape, leverage summer holidays, and write engaging, relevant pitch topics that showcase you as the expert, summertime might just be the perfect time for your PR campaign. At Nardi Media, we know you have an important message to share, and we believe in utilizing every opportunity to make sure your voice is heard. Summer is no exception. Don’t wait for the fall-let’s make this summer the season you shine in the media!

If you’re looking for a PR firm to develop your PR strategy, write engaging pitch emails on your behalf that the media will read, coordinate your interviews, and much more, CLICK HERE to apply to work with Nardi Media. You can learn more at nardimedia.com.