Done-WITH-You PR vs. Done-FOR-You PR: What Are They — and Which One Is Best for You?
When most organization leaders, experts, or authors are ready for public relations support as a way to spread their message to their audience, hiring a full-service PR agency is typically the first action item that comes to mind. A specialized team to help you weather the media storm and land meaningful, top-tier placements? Yes, please! […]
It’s Not PR vs. Marketing — It’s PR AND Marketing: Why You Need Both (and How They Work Together)
Congratulations—you landed a media placement! Now what? Whether you partnered with a PR agency or pitched yourself, the visibility shouldn’t stop there… not if you want to continue spreading the message of your mission-driven organization, your new book, or your expertise. Nardi’s take? You need to be marketing your message, too. It’s not an either/or […]