Congratulations—you landed a media placement! Now what?
Whether you partnered with a PR agency or pitched yourself, the visibility shouldn’t stop there… not if you want to continue spreading the message of your mission-driven organization, your new book, or your expertise.
Nardi’s take? You need to be marketing your message, too.
It’s not an either/or scenario. PR and marketing do different jobs—and when you combine them, you make bigger waves and inspire real change among those who need to hear your message!
That’s why Nardi Media now offers digital marketing services through our very own Digital Marketing Team—the same team that increased Nardi Media’s newsletter audience by more than 700%, grew our social media community by an average of 490% across all major platforms, and generated real leads in just the past two years.
Curious to learn more? Email Nardi Media’s Marketing Coordinator, jennifer@nardimedia.com, if you’re ready to get started right now. Or keep reading to learn more about the power of leveraging both PR AND marketing to help move your message forward.
PR Grabs Attention; Marketing Continues the Momentum
PR and marketing both drive visibility. The difference? PR puts your organization, your book, or your expertise in the spotlight and sparks attention, while digital marketing continues the momentum through ongoing tactics such as social media posts, newsletters, and blog posts.
Leveraging marketing in this way is helpful for any placement you land, but it’s especially helpful when you’ve landed a TV interview, which typically only lasts for a few minutes—very little time to go in depth with your message like you would on a long-format platform such as a podcast, where interviews can last for an hour or so.
For example, a good PR agency can land you an interview on Good Morning America, depending on your message and your audience. But once that two-minute segment airs, it’s over.
It doesn’t have to be! Nardi Media’s Digital Marketing Team recommends asking your publicist or the TV booker for the published link of your interview. From there, you can (and should!) showcase it in social posts, in newsletters, in blog posts, and on any digital platform you have.
Now, you’re sharing your message with more people who might have missed your interview when it first aired. Plus, publishing it on multiple platforms gives your interview the legs it needs to reach as many people as possible!
PR Starts the Conversation; Marketing Keeps It Going
If you’re wondering how sharing the same interview clip could possibly continue the conversation, especially when the same message is repeated over and over again, that’s a great question.
The answer: this is when you get creative. This is also when it’s helpful to lean on your team. A good publicist and marketer would advise you to think about how your media placement relates to other topics that might be of interest to your audience. Finding different hooks will ensure your interview stays relevant and helps you stay memorable in the eyes and minds of your audience.
For example, Nardi Media is always paying attention to the news to find newsjumping opportunities, which involves scanning for breaking/timely news that our clients can speak on.
Another great tactic is to look ahead to see if there are any national holidays or awareness days that pertain to your message. Nardi Media loves using the National Day Calendar as inspiration.
PR Creates Credibility; Marketing Sustains It
There’s nothing more powerful than saying you shared your mission on national TV or placed an op-ed in a top outlet. But remember: most PR hits are fleeting. Once they air or publish, they get posted to the media outlet’s site. And maybe, if you’re lucky, they’ll get posted to the outlet’s social media platforms. That’s it.
Marketing makes that credibility last. But it’s up to you or your marketing team to make it happen.
We talked about the power of continuous social media, email newsletters, and blog posts: fantastic options to make you memorable. Nardi Media’s Digital Marketing Team also suggests posting your media placement links in places such as:
- Your website homepage and on a “Press” page, if you have one
- Your email signature
- Your social media profiles
- Your impact reports or proposals
The result: a one-time PR win becomes an evergreen credibility asset you can leverage forever.
PR Inspires Your Audience; Marketing Nurtures and Retains Them
Powerful PR stories spark interest and inspiration, opening the door to new audiences. Marketing your story makes you memorable, builds trust, and turns your audience into fans. But you’ll lose your fans if you don’t leverage the power of marketing consistently. Repetition is the key to retention!
That’s where nurturing comes in. This is a marketing term that involves reminding your audience of your message, why it matters, and why they resonated with it in the first place.
Nurturing can be done through social posts, newsletters, and blog posts that share helpful insights, tell a story that resonates, or solve a problem. Some content ideas can include FAQs, how-tos, behind-the-scenes, or personal stories that teach a lesson. Again, the key is to be consistent!
PR Opens the Door; Marketing Guides the Journey
We talked about how sharing your message with the media has the power to grab attention, spark conversation, build credibility, and inspire.
But while media coverage is incredible for visibility, the truth is, you don’t have full control over how your story is told or perceived in an interview. Without the right preparation, that lack of control can sometimes work against you.
(Nardi Media offers Media Training Services for that reason!)
Plus, any placements you land ultimately live on media platforms that are inevitably out of your control.
Think of PR as the key that opens the door so you can swing it wide open and guide your story on your own marketing platforms. PR puts the spotlight on your organization, book, or expertise so you can engage your audience on a consistent basis through your social media platforms, your newsletter, your blog, etc.
Connecting Your PR and Marketing
Ready for your mission-driven organization, book, or expertise to get the spotlight it deserves AND continue the momentum with strategic marketing once the cameras have stopped rolling? Nardi Media and our Digital Marketing Team are ready to get to work to create a consistent PR and marketing program that elevates your message, makes you memorable, and leaves your audience wanting more.