March is Women’s History Month—a time to recognize and celebrate women breaking barriers in leadership and making an incredible impact across industries. It’s also a time to talk about how we can collectively continue to support women in business.
When it comes to women in leadership roles, we’ve come a long way. There are more women making up senior management and other leadership roles than ever before.
But we also still have a long way to go. Women currently make up about 25% of corporate leadership positions and they hold less than a third of revenue-generating management roles.
At Nardi Media, we have witnessed the incredible impact that women have in business through our own leadership as well as so many of our amazing clients. We know how important it is to keep driving change and empowering women.
Read on to find out how PR can help support women in leadership and make a difference for future female leaders and discover brands that are leading the charge.
How PR Can Drive Change
We believe that PR is a powerful tool in shaping public perception, building credibility, and ensuring that women’s voices are heard on the platforms they deserve.
Strategic PR can amplify the voices of female leaders, position companies as champions of diversity and equality, and help drive change across industries. Here are a few of the ways PR can impact the world and drive change:
Establishing Women as Experts and Thought Leaders
When women are seen in the media, on panels, and in thought leadership pieces they gain widespread credibility and influence. This can shape the public perception of women, and open the doors to new opportunities, including speaking engagements, board positions, and leadership roles.
Brands that promote and feature women in their PR efforts contribute to the overall public perception of females as experts, decision-makers, and industry pioneers.
Challenging Biases and Stereotypes
Women in leadership still face challenges in public perception. Studies show that female executives are often scrutinized more harshly than their male counterparts. Women are even perceived as more harsh when giving constructive criticism than men are, creating a tricky situation for women in leadership.
Part of the problem is an underlying bias toward women (even as little girls, we’re often told that we’re “bossy” when we try to take charge). But when brands highlight women in leadership and create visibility, it can move the needle. Over time, PR can help change the way women are seen on a large scale, ensuring they are recognized for their expertise, accomplishments, and contributions.
Inspiring Other Women
Women’s stories inspire future generations—from overcoming adversity to leading groundbreaking initiatives. Authentic storytelling helps humanize leaders, making their journeys relatable and aspirational.
PR amplifies these narratives and shares the stories of women in business and across industries. Sharing the stories of female leaders encourages others to break barriers and pursue ambitious goals.
Creating a Ripple Effect
Showcasing women in leadership positions not only inspires future generations of female leaders, it also leads to change within individual brands and companies. Normalizing and promoting female leadership can contribute to more companies creating policies that uplift women, creating a ripple effect that continues to grow.
How Brands Can Create PR Campaigns Centered Around Women
Companies that integrate PR strategies to elevate women’s voices internally and externally create lasting impact.
Successful PR-driven corporate initiatives could include:
- Internal advocacy: Promoting women in leadership through company-wide initiatives and public commitments to gender equity.
- Media Representation: Ensuring female executives are part of brand storytelling, press releases, and corporate communications.
- Community Engagement: Partnering with organizations that support women’s professional development and entrepreneurship.
- Supporting Women in the World: Brands can also empower women through causes, donations, and campaigns centered around issues that impact women, including education, diversity, and women’s health.
Campaigns that are Getting it Right
Here are just a few recent examples of successful PR campaigns centered around empowering women and sharing their achievements:
OUTFRONT Media’s Women’s History Month 2025 Initiative
To celebrate Women’s History Month, OUTFRONT Media is collaborating with Ad Age and The Female Quotient to highlight inspirational women in leadership, art, culture, and innovation. The campaign will use billboards and transit ads to share women’s contributions, showcasing female artists and leaders.
Sephora’s “Together We” Campaign
In 2023, Sephora launched the “Together We” campaign for International Women’s Day. The campaign highlighted female beauty brand owners and also included “Confidence Classes” created to empower women going through major life changes.
Dress for Success’ “Women Who Inspire” Campaign
Dress for Success is a global nonprofit that supports women around the world with career development, job skills training, mentorship, financial education, and professional attire. The brand holds an annual campaign to feature and honor women who represent resilience and perseverance.
Hershey’s #HerShe Campaign
To celebrate International Women’s Day, Hershey’s campaign incorporates images of female icons, including scientists, leaders, and activists, into their packaging. The designs are created by female artists and creatives.
Women-Led Nardi Media Clients Making a Difference
At Nardi media, we’re proud to be the PR partner for brands led by amazing women who are working to change the world. Here are some of our clients who are leading the charge:
March of Dimes
March of Dimes is a nonprofit dedicated to improving the health of mothers and babies by preventing birth defects, premature birth, and infant mortality.
Dr. Kimberly Horn
Author of Friends Matter for Life, Dr. Kimberly Horn is dedicated to empowering people to navigate and sustain a healthier and happier life.
Dr. Nia Imara, founder of Onaketa
Astrophysicist and artist Dr. Nia Imara created Onaketa to provide free STEM tutoring to underrepresented students.
Dr. Angela Jackson, founder of Future Forward Strategies
Dr. Angela Jackson is a venture capitalist and educator focused on funding and supporting innovative education startups.
PR and the The Future of Women in Business
As the push for gender equity continues, PR will remain a driving force in how female leaders and their organizations are perceived. Companies that embrace women and use purpose-driven PR will not only strengthen their reputations but also contribute to meaningful change.
By centering women in their PR campaigns, businesses can foster an environment where women thrive—not just during Women’s History Month, but year-round.
Ready to work with a PR agency dedicated to lifting up women and supporting organizations making a difference in the world? Contact us today!