When it comes to sharing your message or cause with the masses, one of the most difficult choices you’ll have to make is choosing which platforms will help you reach your target audience. Because we all know what it feels like to share your message and hear crickets. It’s like speaking into a broken microphone!
Nardi’s Take? Share your message on a podcast! You won’t regret it.
Here at Nardi Media, we’re big fans of podcasts, so much so that we just launched our very own podcast, The Purposeful Podcast, a platform where our PR and media relations experts shine a spotlight on purpose-driven organizations that are making the world a better place, just like the people and organizations we serve daily! It’s a fantastic opportunity to reach Nardi Media’s more than 7k subscribers across various platforms.
Whether it’s The Purposeful Podcast or a different podcast of your choosing, get out there and share your stories of impact. Trust us, it’s one of the best decisions you’ll make!
Here’s why:
A Long-Form Platform with a Big Benefit
One of the biggest differentiators between podcasts and other platforms is their long format, and it’s a huge advantage for leaders with an important message to share.
Traditional media like TV and radio news segments usually only allow you an allotted 3-5 minutes of speaking time, sometimes even less, forcing you to share your message as concisely as possible. While traditional media channels are amazing for increasing your visibility, sharing your story in a mere few minutes can be a real challenge!
Podcasts, on the other hand, are much more conversational in tone and offer the opportunity for armchair-like interviews that can last anywhere from 20-120 minutes, depending on the podcast. This allows you, the interviewee, to be in the driver’s seat and control your message, tell impactful stories that can resonate with the audience, and provide as much context and color as you see fit to get your message across.
100% Opt-In from Subscribers
Rather than coincidentally turning on the TV just in time for your interview to start or hearing your radio spot while in the car to drop the kids off at school, podcast listeners are finding your interview in a different way: by 100% opting in all on their own. Not by chance.
Podcast audiences are fiercely loyal, subscribing to the content they want to listen to, not the content that happens to flash across their TV or phone screens. They literally choose to listen to the insights you have to share, the stories you have to tell, and the message you want to spread. More importantly, they choose to hear your words for inspiration in order to improve their lives or the lives of others, perfect for purpose-driven organizations with an important mission or cause.
They’re Evergreen
If you’ve pitched yourself to TV and radio outlets before, you know how crucial it is to tie your message to the current news cycle in order to stay timely and relevant.
Podcasts, on the other hand, don’t require you to newsjump. Instead, they’re evergreen, giving you the freedom to pitch yourself at any time of the year and the space to deep dive into topics that you’re truly passionate about as they relate to your expertise (and remember, you’ll have plenty of time to do so!).
Your Audience is Out There, I Guarantee It
To date, there are more than 4.52 million podcasts worldwide, with more than 580 million people listening (Podcast Statistics 2025).
If your gut reaction to reading these statistics is that it’s going to be difficult to cut through the noise and get your message heard in such a crowded space, you’re 50% right. Yes, it is a crowded space. But cutting through the noise is easy. Why? Because with millions of podcasts available, there is truly a podcast for everyone. Do you like knitting? Great! There’s a podcast for you. Are you a theme park enthusiast? There’s a podcast for you!
My point: your audience is out there waiting for your expert insights, your message, and your story. And they’re going to find you, because they’re choosing to. All you have to do is grab a microphone and speak!
But one point of caution: be strategic about the podcasts you pitch to. While it might be tempting to cast a wide net and try to reach all 580 million listeners, it’s not a great strategy. Pitching yourself to podcasts is your unique opportunity to find your niche audience who can’t wait to hear the specific insights and stories you have to share. So, get out there and inspire them!
Nardi Media Wants to Give You a Platform to Tell Your Story!
If you’re the leader of an organization, business, or initiative who’s been looking for the perfect podcast to tell your story and impact others to action, we’d love to interview you! You can apply to be on Nardi Media’s Purposeful Podcast here, a fantastic opportunity to reach our subscriber base of more than 7k across various platforms. We can’t wait to hear from you!