When most organization leaders, experts, or authors are ready for public relations support as a way to spread their message to their audience, hiring a full-service PR agency is typically the first action item that comes to mind. A specialized team to help you weather the media storm and land meaningful, top-tier placements? Yes, please!
But this done-for-you model is not your only option. There’s also a more cost-effective and often overlooked approach that is equally fantastic: done-WITH-you PR. This model empowers you with the tools, strategy, and guidance to stay in the driver’s seat while still having an expert team by your side every step of the way!
Both are great options—but which one is best for you?
Nardi’s take: it depends on your budget, capacity, and business goals. That’s why our nationally recognized team here at Nardi Media has expanded beyond traditional done-for-you media relations with the addition of Publicist in Your Pocket, our brand-new done-with-you offering.
Email our Executive Coordinator, Nicole Brindley, at nicole@nardimedia.com to learn more or keep reading to explore both models, weigh the pros and cons, and decide which one fits your current season of growth!
What Is Done-WITH-You PR?
Done-WITH-You PR is a collaborative approach where an expert publicist provides the strategy and tools. Then, you or your team implement the plan, from writing pitches to outreach to coordinating media interviews.
For example, Publicist in Your Pocket gives you everything you need to land meaningful media coverage without paying agency prices. But it’s more than just teaching you how to do PR—it’s expert guidance that helps you get noticed, get featured, and get results. Think of it as a PR coach plus tools, resources, and insider feedback to ensure your message is heard and your business goals are achieved!
What Are the Pros and Cons of Done-WITH-You PR?
Pros:
The biggest advantages are flexibility and cost-efficiency. It’s a powerful way to gain visibility without the higher price point of a full-service agency while staying closely connected to your message and strategy.
Considerations:
Time and consistency matter. You’ll have guidance and accountability, but implementation is in your hands, which requires dedicated effort and willingness to be proactive. The more attention you put into your PR strategy, the more attention you can earn from top-tier media placements, and that investment is always worth it!
Who Is Done-WITH-You PR For?
This model is ideal for experts, authors, entrepreneurs, and small teams who value PR but may not have a large budget, and who want to be actively involved in building relationships with the media. It’s also designed for individuals or small teams who want to be trained to be an in-house PR guru!
What Is Done-FOR-You PR?
Done-FOR-You PR is full-service public relations support led by an experienced team that understands the media landscape inside and out. This white-glove approach typically includes strategy development, pitch writing, press releases, media outreach, follow-up, and coordinating interviews—all done on your behalf!
For example, at Nardi Media, we offer full-service PR and media relations for mission-driven organizations, authors, and experts, all led and executed by our expert team of PR award finalists and nominees. As former reporters and producers turned publicists, we’ve landed thousands of top-tier media placements—from Good Morning America and the TODAY Show to Forbes and NPR, and beyond—across TV, radio, print, online, and podcasts over the last decade.
What Are the Pros and Cons of Done-FOR-You PR?
Pros:
It saves you and your team significant time and mental energy! You gain access to an expert PR team that can manage strategy, logistics, media relationships, and execution from top to bottom. Yes, please!
Considerations:
This model requires a larger investment, but when timing, goals, and values align, it can be transformational. A great PR agency delivers results that reflect the value of your investment!
Who Is Done-FOR-You PR For?
This approach is a strong fit for organizations, companies, and leaders with bigger budgets and high-stakes campaigns, or those who just prefer to delegate PR to a trusted expert team.
Which Option Is Best for You?
There is no better option—only the one that aligns with your mission, your bandwidth, and your current season of growth.
If you’re still unsure which model is the right fit, reach out to our team at Nardi Media. We’d love to talk through your goals and help point you in the right direction. Click here and let’s chat!