From promoting a new book to spreading the word about a national or community event, there are many reasons to hire a publicist. Any internet search will prove that finding one isn’t difficult; choosing the right one for your message and cause, however, is.

Before you overwhelm yourself with choices, there are nine things you should keep in mind when you’re searching for the right fit.

•  Make Sure They Have A Personal Interest In You And Your Work
• Newsroom Experience
• Know The Track Record For Success
• Get Your Stuff Ready
• And so much more!