Grace Otto has spent more than a decade building brands people actually notice. A senior brand management and communications strategist, she has led public relations and marketing for some of the most recognizable names in American retail — Aeropostale, Lucky Brand, Nautica, Brooks Brothers, Forever 21, Reebok, and Eddie Bauer among them.

As the first public relations hire at SPARC Group, the joint venture between Simon Property Group and Authentic Brands Group, Grace built the company’s public identity from a blank canvas: its voice, its digital presence, and a fresh narrative for each brand it acquired. Her campaign work ranges from a pandemic-era Aeropostale back-to-school activation that helped mark the brand’s post-bankruptcy turnaround to a Lucky Brand collaboration with Yellowstone that became the best-selling partnership in the brand’s history.

Earlier, at Turner PR and Alison Brod Marketing + Communications, Grace earned a reputation for relationship-driven results — including Oprah wearing Red Wing Heritage boots on the cover of O Magazine. She approaches every brand the same way: no formulas, fresh ideas, and the persistence to see them land.

Grace holds a BA in Arts Administration from Wagner College and is based in New York.