You’re one step closer to getting your message out to the masses! You’ve nailed down a fantastic interview opportunity on that podcast or television show you’ve been targeting, you’ve prepped your messaging, you’ve solidified all details with the producer, and you’re likely wondering, “What questions will they be asking me?”

Whether you’re being interviewed for your first podcast or your hundredth television segment, I want you to feel liberated in knowing there are only three types of questions you’ll get asked in an interview. It’s normal to feel nervous, but I can assure you that if you do your homework beforehand, you’ll skyrocket your message, trust factor, and relatability with any audience. 

Part of prepping for media questions (or really, any type of question and answer formats such as a speaking engagement or presentation) is knowing the types of questions you could be asked, which are:

Now that you have an understanding of the types of questions that could come your way, you’re probably wondering, how do I prepare to answer these questions? Don’t worry, I’ve got your back. Here’s how you can prep ahead of time so you walk into that interview ready to tackle whatever question is thrown your way!

  1. Write down your anticipated Killer, Ideal, and Google questions. 
  2. Write your answers down, and then practice saying the answers to these questions out loud. When I am practicing for an interview, I usually write my anticipated questions and then write down my answers in bullet points. I then practice saying my message out loud and record myself on my iPhone or via Zoom. I watch or listen to the playback and self-coach myself. I sometimes have my husband ask me the questions and I’ll practice by answering out loud to him. The key here is practicing out loud because the way we write and the way we speak are two very different forms of communication. 
  3. Never, ever “wing” an interview. The reporter will do his/her homework ahead of the interview, and you should do the same! Always write down anticipated questions, write your responses, say your answers out loud, edit accordingly, have someone else ask the questions, and repeat.

Practicing and preparing your anticipated questions and answers out loud is key to setting you up for a successful interview, and will help you succeed in getting your message to the masses!