News & Highlights

From Nardi Media

How To Get People To Remember What You’ve Said

When it comes to a media interview or speaking engagement, ensuring your message resonates with your audience is crucial (check out my blog post on ways to master your message HERE!). After all, you’ve worked so hard to craft your message – whether it’s for a product or service you’re offering or for that huge client presentation you have coming up – that you’ll want to make sure your delivery of it is worthwhile! This is especially true for a media interview, as the people watching or listening to your interview could be so impressed by what you’re sharing (the ultimate goal) that they become direct customers, brand loyalists, book buyers, and more.

It’s been said that people will forget what you said, but they’ll always remember how you made them feel. However, there are very simple tactics anyone can use to make sure that you accomplish both in your next webinar, media interview, or client call. Here are my top four tips for getting people to remember what you’ve said, including strategic repetition, avoiding negative words, employing power words, and telling a story:

  • Strategic Repetition: When I am media training book authors, you’d be surprised by how many times they forget to mention the name of their book in a mock interview! If you’ve published a book, don’t forget to mention your book title in an interview, and do so often! Psychological studies have suggested that repetition can have a positive effect on someone’s reception of and agreement with a persuasive argument.  The use of repetition creates a greater familiarity with the message and leads to a gradual agreement if the intensity of repetition is gradual itself. Repetition is the key to retention, so the more you repeat it, the more likely people will remember it! 
  • Avoid Negative Words: Refrain from using any negative language during an interview. This helps eliminate uncomfortable follow-up questions and more negative questions, while also helping to avoid any forced, emotional responses. People are always surprised when I tell them that even the word “no” is negative. Phrases such as “I can’t”, “I won’t” or “I’ don’t” can diminish credibility and can also cause message confusion, discomfort, and defensiveness – three things you definitely want to avoid while being interviewed. Keep it to positive words, and you’ll be more likely to be remembered, while also getting your message across. 
  • Employ “Power Words”: These are words that help you to energetically move away from whatever is being talked about. They move the conversation forward in a constructive and positive way. Try practicing using power words such as “motivated”, “excited”, “proud”, “prioritize”, “fascinating”, “critical” in sentences that you use every day!
  • Tell A Story: The best way to make yourself relatable to the reporter, and in turn, to the audience that will be watching or listening to your interview, is to tell a story. People listen to stories. Why?  They want to know the outcome of stories. Stories are relatable, understandable, and useful. Stories have lessons. Rambling facts or data only force a reporter to construct a story on his/her own, and likely won’t produce your desired outcome. If you’re not sure where to start, pick one thing you are proud of about the work you do and start there. I bet that will lead to a meaningful and specific story.

Utilizing these tactics for your next media interview is bound to make the delivery of your message worthwhile. Not only will your audience remember what you said, but they’ll also remember how you made them feel. These tools will help your interview resonate with the people watching or listening to it – the ultimate goal!


Tracy Mccubbin


"The biggest piece of advice a first-time author is given is to “hire your own publicist,” but what they don’t tell you is to “hire your own Ashley.”  Looking back, I don’t know how I could have released my book without Ashley & her team.  We started working together before the book was published.  First local TV and small blogs and as I got more seasoned and the book got closer to coming, she booked me appearances on bigger and bigger outlets. 


Susan Peirce Thompson, Ph.D.

New York Times Best Selling Author of Bright Line Eating: The Science of Living Happy, Thin, and Free

"The biggest piece of advice a first-time author is given is to “hire your own publicist,” but what they don’t tell you is to “hire your own Ashley.”  Looking back, I don’t know how I could have released my book without Ashley & her team.  We started working together before the book was published.  First local TV and small blogs and as I got more seasoned and the book got closer to coming, she booked me appearances on bigger and bigger outlets. 


Susan McGinnis

Correspondent, CBS Newspath

“I am so pleased that Ashley is embarking on this new venture. For many years she has shined as an outstanding booker and producer at CBS News and at start-ups including Clean Skies News.  She was my first hire at Clean Skies, and was the shining star among the pack. She has always had  tremendous dedication to her work, and an untiring ability to accomplish whatever faces her, letting no obstacle stand in the way of an outstanding product.  She consistently goes above and beyond expectations, and never takes “no” as an answer, and never settles for less than outstanding. I would hire Ashley again. And again. And again.”


Jennifer Oko

Partner, Mad Squid Media

“Ashley and I have worked together is a few different capacities, including CBS News, energyNOW!. I cannot say enough good things about her. Ashley is smart, thorough, quick, creative, and incredibly hard working. Most importantly, to be a successful media liaison and guest booker, relationships are everything. Ashley is a genuinely lovely person, and she wins the respect and trust of everyone she works with. She is the first person I call whenever I need a guest booker or segment producer.”


Margaret Ryan

Energy Journalist & Analyst

“Ashley Bernardi is a dynamic professional who consistently produces excellent results.  In my three years working with Ashley as the head booker at Clean Skies News/EnergyNOW!, I never saw her fail to complete a job she had been assigned – and complete it admirably. Ashley is creative, energetic and goal-oriented, a true team player who works congenially with other professionals but can also be relied on to execute an assignment on her own. Ashley is the person I wanted on my team when I faced a challenging assignment!”


Hardy Spire

Senior Producer, CNN’s Reliable Sources. Former General Manager at CleanSkies News and Senior Producer at CBS News.

“Ashley Bernardi has every rare quality in a TV producer — aggressiveness, insight, creativity, a strong work ethic, and pure charm.  She has all this plus she’s a kind and positive person.  And she has great contacts!”


Silvio Marcacci

Principal, Marcacci Communications

“Ashley is hands down the best media trainer I’ve ever worked with, and she uses her considerable producing experience to make clients feel at ease and ready to learn. In addition, her ability to book clients on television and radio interviews is quite impressive – be ready for hours of interviews if you’re working with her!”


Mary Jordan

Washington Post National Correspondent and Founding Editor of Washington Post Live

“There is nothing Ashley Bernardi cannot do when it comes to media.  She books top people for TV shows and national conferences and knows the business inside out. I worked closely with Ashley at the Washington Post  and she is not only savvy, but great to be around. She is the always cheerful, smart voice on the other end of the phone who persuades busy people to drop everything they are doing and do what Ashley tells them.”


Scott Behson, PhD

best-selling author of The Working Dad’s Survival Guide: How to Succeed at Work and at Home

“I was a relatively unknown first-time author and Ashley was fantastic in getting my name out there, and ultimately booking me on national TV and radio, as well as major podcasts. She also provided top-notch media training and was always a great listener and advisor. Finally, she was on top of everything and we communicated constantly. I couldn’t have been happier about her efforts on behalf of my book launch!”


Ron Friedman, Ph.D

author of The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace

“Ashley Bernardi is extraordinary at her job in every way. Smart, strategic and relentlessly energetic, Ashley is someone I’d want on my team in any public relations campaign.”