News & Highlights

From Nardi Media

What Is Holding You Back From Getting More Visibility?

Every day I encounter people who feel “stuck” when it comes to reaching their ideal audience. We know that the power of media placements can influence, build credibility, and create exposure for yourself and your brand, but even taking the first step to getting more visibility can be very scary creating an opening for imposter syndrome to set in.

Will the media even want to talk to me?  

What makes me the expert?  

Do I have anything important or of value to say?

I want you to quiet that inner critic immediately and tell yourself this: You ARE a highly credible expert in your field on a complicated subject, and the media wants to hear from you, and therefore, so does your audience.

You, my friend,  have a responsibility to share your message with the masses. Read that again. You have a responsibility! Your message and expertise will teach others, inspire others, move others, and invite people to take action.

So if you’re feeling stuck when it comes to expanding your brand and thought leadership visibility, or perhaps you’ve started and aren’t getting the media attention you feel that you deserve, there may be a few factors to consider in order to get back into alignment, overcome imposter syndrome, and get your message out to the masses.

  • You Don’t REALLY Know Who Your Audience Is. You may think you know, but do you really know who your ideal audience is? Have you taken stock in what your clients and followers are watching, reading, and listening to? Have you asked them where they get their news and what their favorite podcasts are? Have you defined your ideal avatar by age, demographic, and even location? I say all this because often people come to me telling me they want to be on the TODAY Show, which is great. But my next question is, why? Is that where your audience is hanging out (if your audience is geared towards mothers, then the TODAY Show is likely a good fit. Otherwise, it’s not!). Oftentimes, it’s not. It’s important to not only get clear your audience but know the audience of the media outlet in which you wish to be placed.
  • You Haven’t Found Your “WHY” For Getting Media – You have a mission, a message, and a purpose. But have you asked yourself why you want to get your voice out to the masses? Do you want to gain more clients? Increase your brand awareness? Sell tickets to an event or course? It’s important to remember that media placements don’t equal sales. Media placements get you known, liked, and trusted. So if you are looking to sell something, you need to consider other avenues in addition to media placements, such as digital marketing. Take time to journal this and ask yourself “Why do I want to get more media for myself/my company?” You’ll get a lot more clarity in your purpose for doing so, I guarantee it.
  • Your Message Isn’t Ready. With a media placement, you have one shot to share your message in an interview and make it resonate with the audience or readers. If you’re not clear on your message and haven’t practiced what you are going to say, you’re more likely to cause confusion and worse – not be remembered! Practicing your message is key, and so is self-coaching yourself, editing your message, and continuing to practice! One of the best ways to get over imposter syndrome is to practice your message out loud, record yourself, listen to the playback, and keep practicing!
  • You’re Limiting Yourself By Staying Within Your Comfort Zone – Perhaps you think that you only need to do podcast interviews. Or you only want to be on TV or have no interest in doing radio interviews. Why? You may be missing out on a key audience and market to help you increase awareness, exposure, and credibility for yourself and your brand. I challenge you to get outside of your comfort zone and consider all media formats when it comes to a media relations strategy. And if media placements, in general, seem scary, that is totally normal, too! Go back to my point above about practicing your message and I promise you’ll gain more confidence to step outside of your comfort zone.
  • You Don’t Have Time To Conduct Media Outreach Yourself – HINT: If you have the budget, hire a team!  Media outreach isn’t easy, it takes time and expertise to both strategically build relationships and have the mindset and understanding to quickly news jump topics that put you in a position of strength. If you want PR to work for you without hiring a team, then you need to carve out time to pitch yourself and make it a priority. Spending even two hours a week on media outreach for yourself is better than none, and a great place to start!

If you haven’t been getting the placements you’ve been hoping for, don’t start second-guessing yourself, just take a step back and think about who makes up your ideal audience, and what types of media that audience consumes.  Once you have that, check to ensure your pitch and your messaging are being delivered in a way your target audience would understand and appreciate.  

You’ve got this!

tracy-mccubbin

Tracy Mccubbin

AUTHOR, MAKING SPACE, CLUTTER FREE

"The biggest piece of advice a first-time author is given is to “hire your own publicist,” but what they don’t tell you is to “hire your own Ashley.”  Looking back, I don’t know how I could have released my book without Ashley & her team.  We started working together before the book was published.  First local TV and small blogs and as I got more seasoned and the book got closer to coming, she booked me appearances on bigger and bigger outlets. 

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Susan Peirce Thompson, Ph.D.

New York Times Best Selling Author of Bright Line Eating: The Science of Living Happy, Thin, and Free

"The biggest piece of advice a first-time author is given is to “hire your own publicist,” but what they don’t tell you is to “hire your own Ashley.”  Looking back, I don’t know how I could have released my book without Ashley & her team.  We started working together before the book was published.  First local TV and small blogs and as I got more seasoned and the book got closer to coming, she booked me appearances on bigger and bigger outlets. 

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Susan McGinnis

Correspondent, CBS Newspath

“I am so pleased that Ashley is embarking on this new venture. For many years she has shined as an outstanding booker and producer at CBS News and at start-ups including Clean Skies News.  She was my first hire at Clean Skies, and was the shining star among the pack. She has always had  tremendous dedication to her work, and an untiring ability to accomplish whatever faces her, letting no obstacle stand in the way of an outstanding product.  She consistently goes above and beyond expectations, and never takes “no” as an answer, and never settles for less than outstanding. I would hire Ashley again. And again. And again.”

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Jennifer Oko

Partner, Mad Squid Media

“Ashley and I have worked together is a few different capacities, including CBS News, energyNOW!. I cannot say enough good things about her. Ashley is smart, thorough, quick, creative, and incredibly hard working. Most importantly, to be a successful media liaison and guest booker, relationships are everything. Ashley is a genuinely lovely person, and she wins the respect and trust of everyone she works with. She is the first person I call whenever I need a guest booker or segment producer.”

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Margaret Ryan

Energy Journalist & Analyst

“Ashley Bernardi is a dynamic professional who consistently produces excellent results.  In my three years working with Ashley as the head booker at Clean Skies News/EnergyNOW!, I never saw her fail to complete a job she had been assigned – and complete it admirably. Ashley is creative, energetic and goal-oriented, a true team player who works congenially with other professionals but can also be relied on to execute an assignment on her own. Ashley is the person I wanted on my team when I faced a challenging assignment!”

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Hardy Spire

Senior Producer, CNN’s Reliable Sources. Former General Manager at CleanSkies News and Senior Producer at CBS News.

“Ashley Bernardi has every rare quality in a TV producer — aggressiveness, insight, creativity, a strong work ethic, and pure charm.  She has all this plus she’s a kind and positive person.  And she has great contacts!”

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Silvio Marcacci

Principal, Marcacci Communications

“Ashley is hands down the best media trainer I’ve ever worked with, and she uses her considerable producing experience to make clients feel at ease and ready to learn. In addition, her ability to book clients on television and radio interviews is quite impressive – be ready for hours of interviews if you’re working with her!”

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Mary Jordan

Washington Post National Correspondent and Founding Editor of Washington Post Live

“There is nothing Ashley Bernardi cannot do when it comes to media.  She books top people for TV shows and national conferences and knows the business inside out. I worked closely with Ashley at the Washington Post  and she is not only savvy, but great to be around. She is the always cheerful, smart voice on the other end of the phone who persuades busy people to drop everything they are doing and do what Ashley tells them.”

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Scott Behson, PhD

best-selling author of The Working Dad’s Survival Guide: How to Succeed at Work and at Home

“I was a relatively unknown first-time author and Ashley was fantastic in getting my name out there, and ultimately booking me on national TV and radio, as well as major podcasts. She also provided top-notch media training and was always a great listener and advisor. Finally, she was on top of everything and we communicated constantly. I couldn’t have been happier about her efforts on behalf of my book launch!”

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Ron Friedman, Ph.D

author of The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace

“Ashley Bernardi is extraordinary at her job in every way. Smart, strategic and relentlessly energetic, Ashley is someone I’d want on my team in any public relations campaign.”