News & Highlights

From Nardi Media

Why Submitting Your Book For Awards Is A Must & How To Do It Right! By Ashley Bernardi

As many of you know, I wrote my new book, Authentic Power: Give Yourself Permission to Feel (Available Now) as a self-help guidebook to provide healing and hope during the pandemic and beyond, and I am thrilled to share that it has won the Gold in the Literary Titans Book Awards! I am still in shock by this incredible honor and the beautiful book review written by Literary Titans here.

As a publicist, I know the importance of submitting my clients for book awards (hint: it holds the same weight as a media placement!), but as a new author, going through this process personally has not only been incredibly eye-opening and rewarding but it has also reinforced just how important book awards are.

Here’s why.

Up to about one million new books are published every year in the U.S., making it very challenging to set your book apart from the rest of the bunch. Of course, as a book publicist and founder of Nardi Media, I’ll always swear by the importance of elevating your message with a strategic PR and media relations campaign to get your book in front of the masses, but submitting to book awards should definitely be a part of your overall PR strategy. 

For one thing, it gives your book the recognition it deserves after all of the hard work you put into it, and it builds credibility in the same way a media placement would because it’s another forum to share your book and story with the masses.

Not to mention that your award status lives on forever, so you better believe it should be used everywhere! Some examples include your email signature, your website, and your bio. It can also be used as leverage to secure future book deals, speaking engagements, book events, and more! And as a publicist who works with dozens and dozens and dozens of authors, I can tell you that including book awards in your pitches to the media is a must!

Now that you know just how important book awards are, the next steps are selecting the awards you’ll submit to (it’s all about finding the right ones for you!) and then starting the submission process. Nardi Media offers book award submission services so you don’t have to, but in case you’re curious and want to try going for it on your own, here are some helpful tips to get you started!

How To Select Awards:

There are various awards for all different types of book genres and categories – self-published, non-fiction, fiction, childrens, young adult, you name it. In other words, there IS an award for your book out there, you just need to look for it! All it takes is a little research.

Don’t know where to get started? Here’s a list of some book awards that I recommend checking out!

The Submission Process:

Once you’ve done your research, it’s time for the submission process, and there are a few important things to know before you jump in.

Most book awards need a physical copy of your book, so you’ll need to wait to submit until you have those in hand! A finished copy of your book is even better. There are also various fees you need to pay for book awards that range from $0 – $500 depending on the award. Just make sure the fees are part of your overall book campaign budget.

It usually takes about a few months to hear back once you’ve submitted, so hang tight!

Lastly, Celebrate!

This is the biggest tip of all! Launching your book campaign can be incredibly stressful and overwhelming, but remember to take this opportunity to celebrate YOU and all of your hard work and accomplishments. You wrote a book and are being recognized for it! Sit with that amazing honor and celebrate it.

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Tracy Mccubbin

AUTHOR, MAKING SPACE, CLUTTER FREE

"The biggest piece of advice a first-time author is given is to “hire your own publicist,” but what they don’t tell you is to “hire your own Ashley.”  Looking back, I don’t know how I could have released my book without Ashley & her team.  We started working together before the book was published.  First local TV and small blogs and as I got more seasoned and the book got closer to coming, she booked me appearances on bigger and bigger outlets. 

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Susan Peirce Thompson, Ph.D.

New York Times Best Selling Author of Bright Line Eating: The Science of Living Happy, Thin, and Free

"The biggest piece of advice a first-time author is given is to “hire your own publicist,” but what they don’t tell you is to “hire your own Ashley.”  Looking back, I don’t know how I could have released my book without Ashley & her team.  We started working together before the book was published.  First local TV and small blogs and as I got more seasoned and the book got closer to coming, she booked me appearances on bigger and bigger outlets. 

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Susan McGinnis

Correspondent, CBS Newspath

“I am so pleased that Ashley is embarking on this new venture. For many years she has shined as an outstanding booker and producer at CBS News and at start-ups including Clean Skies News.  She was my first hire at Clean Skies, and was the shining star among the pack. She has always had  tremendous dedication to her work, and an untiring ability to accomplish whatever faces her, letting no obstacle stand in the way of an outstanding product.  She consistently goes above and beyond expectations, and never takes “no” as an answer, and never settles for less than outstanding. I would hire Ashley again. And again. And again.”

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Jennifer Oko

Partner, Mad Squid Media

“Ashley and I have worked together is a few different capacities, including CBS News, energyNOW!. I cannot say enough good things about her. Ashley is smart, thorough, quick, creative, and incredibly hard working. Most importantly, to be a successful media liaison and guest booker, relationships are everything. Ashley is a genuinely lovely person, and she wins the respect and trust of everyone she works with. She is the first person I call whenever I need a guest booker or segment producer.”

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Margaret Ryan

Energy Journalist & Analyst

“Ashley Bernardi is a dynamic professional who consistently produces excellent results.  In my three years working with Ashley as the head booker at Clean Skies News/EnergyNOW!, I never saw her fail to complete a job she had been assigned – and complete it admirably. Ashley is creative, energetic and goal-oriented, a true team player who works congenially with other professionals but can also be relied on to execute an assignment on her own. Ashley is the person I wanted on my team when I faced a challenging assignment!”

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Hardy Spire

Senior Producer, CNN’s Reliable Sources. Former General Manager at CleanSkies News and Senior Producer at CBS News.

“Ashley Bernardi has every rare quality in a TV producer — aggressiveness, insight, creativity, a strong work ethic, and pure charm.  She has all this plus she’s a kind and positive person.  And she has great contacts!”

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Silvio Marcacci

Principal, Marcacci Communications

“Ashley is hands down the best media trainer I’ve ever worked with, and she uses her considerable producing experience to make clients feel at ease and ready to learn. In addition, her ability to book clients on television and radio interviews is quite impressive – be ready for hours of interviews if you’re working with her!”

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Mary Jordan

Washington Post National Correspondent and Founding Editor of Washington Post Live

“There is nothing Ashley Bernardi cannot do when it comes to media.  She books top people for TV shows and national conferences and knows the business inside out. I worked closely with Ashley at the Washington Post  and she is not only savvy, but great to be around. She is the always cheerful, smart voice on the other end of the phone who persuades busy people to drop everything they are doing and do what Ashley tells them.”

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Scott Behson, PhD

best-selling author of The Working Dad’s Survival Guide: How to Succeed at Work and at Home

“I was a relatively unknown first-time author and Ashley was fantastic in getting my name out there, and ultimately booking me on national TV and radio, as well as major podcasts. She also provided top-notch media training and was always a great listener and advisor. Finally, she was on top of everything and we communicated constantly. I couldn’t have been happier about her efforts on behalf of my book launch!”

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Ron Friedman, Ph.D

author of The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace

“Ashley Bernardi is extraordinary at her job in every way. Smart, strategic and relentlessly energetic, Ashley is someone I’d want on my team in any public relations campaign.”