How Do I Get Booked on Household-Name Podcasts?

You know how important podcasts are for boosting visibility for you and your book. And, of course, you have a big goal of getting booked on well-known podcasts to help get you there. After all, they have millions of engaged listeners! It’s natural to cut right to the chase and ask your publicist “So, how […]

Done-WITH-You PR vs. Done-FOR-You PR: What Are They — and Which One Is Best for You?

When most organization leaders, experts, or authors are ready for public relations support as a way to spread their message to their audience, hiring a full-service PR agency is typically the first action item that comes to mind. A specialized team to help you weather the media storm and land meaningful, top-tier placements? Yes, please! […]

National Self-Improvement Month: Why Media Training Is Your New Superpower

September is National Self-Improvement Month, and for many of us, that means a fresh start—new intentions, new journals, new goals, new routines . . . But while you’re focusing on your personal growth, don’t forget your professional growth as well! Self-Improvement Month is the perfect time to focus on building the skills you need to […]

5 Ways To Get Your Audience To Love Your Book

There is almost nothing more vulnerable than telling your story in the form of a book. You spend hours, days, months, even years, writing down as many details as you possibly can, filling up hundreds of pages with what are likely drawn from the most private corners of your mind. It’s the most nerve-wracking work […]

Why Having Persistence is Your Most Powerful PR Tool

My mother, a successful long-time business owner, taught me at an early age that for every one thousand no’s, you’ll get a yes. But you’ll only get there if you have persistence. That’s what it’s like in our world of PR, especially when it comes to pitching yourself to land media placements like CBS News, […]

Women in Leadership and the Power of PR to Drive Change

March is Women’s History Month—a time to recognize and celebrate women breaking barriers in leadership and making an incredible impact across industries. It’s also a time to talk about how we can collectively continue to support women in business. When it comes to women in leadership roles, we’ve come a long way. There are more […]