Done-WITH-You PR vs. Done-FOR-You PR: What Are They — and Which One Is Best for You?
When most organization leaders, experts, or authors are ready for public relations support as a way to spread their message to their audience, hiring a full-service PR agency is typically the first action item that comes to mind. A specialized team to help you weather the media storm and land meaningful, top-tier placements? Yes, please! […]
It’s Not PR vs. Marketing — It’s PR AND Marketing: Why You Need Both (and How They Work Together)
Congratulations—you landed a media placement! Now what? Whether you partnered with a PR agency or pitched yourself, the visibility shouldn’t stop there… not if you want to continue spreading the message of your mission-driven organization, your new book, or your expertise. Nardi’s take? You need to be marketing your message, too. It’s not an either/or […]
Why Sharing Your Purpose on a Podcast is One of the Best Decisions You’ll Make for Your Organization, Business, or Initiative
When it comes to sharing your message or cause with the masses, one of the most difficult choices you’ll have to make is choosing which platforms will help you reach your target audience. Because we all know what it feels like to share your message and hear crickets. It’s like speaking into a broken microphone! […]
National Self-Improvement Month: Why Media Training Is Your New Superpower
September is National Self-Improvement Month, and for many of us, that means a fresh start—new intentions, new journals, new goals, new routines . . . But while you’re focusing on your personal growth, don’t forget your professional growth as well! Self-Improvement Month is the perfect time to focus on building the skills you need to […]
5 Ways To Get Your Audience To Love Your Book
There is almost nothing more vulnerable than telling your story in the form of a book. You spend hours, days, months, even years, writing down as many details as you possibly can, filling up hundreds of pages with what are likely drawn from the most private corners of your mind. It’s the most nerve-wracking work […]
How to Turn Your Story Into Purpose, and Your Purpose Into Power: A Guide on Using PR to Elevate Your Voice
Everyone has a story to tell, but not everyone chooses to share it with the world for a variety of reasons. The biggest reasons of all? Imposter syndrome and fear. I know the feeling – I was one of them! Nardi’s Take? That’s a missed opportunity – for yourself and for others! Here’s why. Let […]
Why Having Persistence is Your Most Powerful PR Tool
My mother, a successful long-time business owner, taught me at an early age that for every one thousand no’s, you’ll get a yes. But you’ll only get there if you have persistence. That’s what it’s like in our world of PR, especially when it comes to pitching yourself to land media placements like CBS News, […]
Women in Leadership and the Power of PR to Drive Change
March is Women’s History Month—a time to recognize and celebrate women breaking barriers in leadership and making an incredible impact across industries. It’s also a time to talk about how we can collectively continue to support women in business. When it comes to women in leadership roles, we’ve come a long way. There are more […]
When It Comes to PR, How Far Will Connections Take You?
We’ve all heard the idea that connections are the secret sauce for PR success—that everything comes down to who you know. And, if that’s the case, it would make sense to focus more of your time and efforts on building connections and cultivating relationships with journalists, editors, or producers (and less on pitching, strategy, and […]
Is Print Dead? What the Print Resurgence Means for Your PR Strategy
For years, experts have sounded the alarm that print media is on its last legs. Over the last decade, especially since 2020, we’ve seen headline after headline telling us print is dying or already dead. “The Magazines We’ve Lost.” “2022: The Year in Dead Print Publications.” “Internet Crushes Traditional Media.” It seemed like the inevitable […]