Getting Started: How Nardi Media Works
Our clients come from several backgrounds and industries, but many of them ask us the same questions. Here are the answers to most of them.
Remember this thought experiment: If a tree falls in the woods and no one is there to hear it, does it make a sound? More importantly, if no one knows about it, who cares?
That’s what makes media relations important for authors, non-profits, Fortune 500 companies, and start-ups; we get people to care. And when people care, they listen. And when they listen, they learn, they invest, they buy, they tell their friends, and so on.
Unlike other media relations firms with backgrounds in marketing and public relations, Nardi Media is packed with former network news producers and journalists who have a deep understanding of how coverage gets decided. Television, radio, and podcast producers get bombarded with pitches every day; we know exactly how to position our clients so they stand out from competing voices, get booked, and get heard.
In addition, Nardi Media pays attention to the whole package. It’s not enough to book you on nationally syndicated television, radio, and podcasts or the local equivalent; you must be individually trained and prepared for interviews so that you are poised to deliver the best side of yourself and your message. We handle all of the groundwork and remove most of the guesswork so that you can own your moment with confidence and charisma.
And, most importantly, we love what we do. We stir media relations and television interview bookings right into our coffee. It’s a great way to start the day, and it’s also an exceptional value for each of our clients who thrive on our energy, our detailed preparation, and our top-tier media placements.
“I love shining a light on my clients’ stories, and I’m tireless about giving their message a microphone. I wake up inspired by their experience and achievements. If they do that for me, just imagine what they can do for the rest of the world?” Ashley Bernardi
All of us at Nardi Media have been in the news business a long time, and we have a good bead on what channels will work best with what products, personalities, and messages. Your budget will play into this as well; while we always work hard to make sure you get the most exposure for your money, media relations is always an investment. Our job is to help you make sure it pays off.
While we would LOVE to absolutely guarantee placements and interviews on major channels and media outlets–and we come pretty close–the truth is that we can’t predict breaking news or weather interruptions or games that run into overtime and cut into other segments. What we can guarantee is that we will do everything in our power we can to get you the best placements for your target audience, market, and budget.
We love working with clients who are ready to make the investment and are as excited about media publicity as we are. It’s not because positive messages are easier to pitch; it’s because that positive energy is contagious. Passion and personality are what connects you to your readers, your clients, and your customers. When you can’t wait to tell your story to the world, Nardi Media is ready to make sure the world can’t wait to hear it.
To make the most of your media relations campaign, however, you have to be prepared. Before we can start any of the fun stuff, make sure you are equipped with your headshot, a well-written bio, a strong social media presence, updated websites, and your favorite caffeinated beverage.
Get your Pre-Publicity Checklist here.
This is often one of the biggest concerns our clients have, and no doubt its spawned from witnessing televisions interviews (and those orchestrated on movies) that have gone horribly, horribly wrong. Rest assured, part of Media and Message Training Workshops the training you need to speak positively, share candidly, and present your message confidently.
The real question is, “How much do you want/need your publicity to work?” Nardi Media has booked clients on most major television shows, including the TODAY Show, Good Morning America, CBS This Morning, CNN, Fox News, The Doctors, CNBC, MSNBC, Bloomberg TV, CNN. We’ve also booked clients on NPR and its affiliates around the country. Our clients have appeared in Business Insider, Fortune, Associated Press, USA TODAY, Washingtonian, Roll Call, and a countless other print and online outlets. We know the hottest podcasts and work with all major book publishers.
In other words, when you want big results, you have to play in the big arena. And it helps to have someone on your team who knows how to play the game and connect you with the media outlets, shows, and publications that are best for you and your brand.
From community fame to household names, our clients witness firsthand what it means to finally get their book, their information, their product, and their faces out where they can be seen. Of course, this takes initial capital; however, when it’s done right (which is the only way we do things), it is a small investment in the overall success.