Media Bookers with Experience

& Expertise in Broadcast & Print Media

Getting Started: How Nardi Media Works

Our clients come from several backgrounds and industries, but many of them ask us the same questions. Here are the answers to most of them.

Remember this thought experiment: If a tree falls in the woods and no one is there to hear it, does it make a sound? More importantly, if no one knows about it, who cares?

That’s what makes media relations important for authors, non-profits, Fortune 500 companies, and start-ups; we get people to care. And when people care, they listen. And when they listen, they learn, they invest, they buy, they tell their friends, and so on.

Unlike other media relations firms with backgrounds in marketing and public relations, Nardi Media is packed with former network news producers and journalists who have a deep understanding of how coverage gets decided. Television, radio, and podcast producers get bombarded with pitches every day; we know exactly how to position our clients so they stand out from competing voices, get booked, and get heard.

In addition, Nardi Media pays attention to the whole package. It’s not enough to book you on nationally syndicated television, radio, and podcasts or the local equivalent; you must be individually trained and prepared for interviews so that you are poised to deliver the best side of yourself and your message. We handle all of the groundwork and remove most of the guesswork so that you can own your moment with confidence and charisma.

And, most importantly, we love what we do. We stir media relations and television interview bookings right into our coffee. It’s a great way to start the day, and it’s also an exceptional value for each of our clients who thrive on our energy, our detailed preparation, and our top-tier media placements.

“I love shining a light on my clients’ stories, and I’m tireless about giving their message a microphone. I wake up inspired by their experience and achievements. If they do that for me, just imagine what they can do for the rest of the world?”  Ashley Bernardi

All of us at Nardi Media have been in the news business a long time, and we have a good bead on what channels will work best with what products, personalities, and messages. Your budget will play into this as well; while we always work hard to make sure you get the most exposure for your money, media relations is always an investment. Our job is to help you make sure it pays off.

While we would LOVE to absolutely guarantee placements and interviews on major channels and media outlets–and we come pretty close–the truth is that we can’t predict breaking news or weather interruptions or games that run into overtime and cut into other segments. What we can guarantee is that we will do everything in our power we can to get you the best placements for your target audience, market, and budget.

We love working with clients who are ready to make the investment and are as excited about media publicity as we are. It’s not because positive messages are easier to pitch; it’s because that positive energy is contagious. Passion and personality are what connects you to your readers, your clients, and your customers. When you can’t wait to tell your story to the world, Nardi Media is ready to make sure the world can’t wait to hear it.

To make the most of your media relations campaign, however, you have to be prepared. Before we can start any of the fun stuff, make sure you are equipped with your headshot, a well-written bio, a strong social media presence, updated websites, and your favorite caffeinated beverage.

Get your Pre-Publicity Checklist here.

This is often one of the biggest concerns our clients have, and no doubt its spawned from witnessing televisions interviews (and those orchestrated on movies) that have gone horribly, horribly wrong. Rest assured, part of Media and Message Training Workshops the training you need to speak positively, share candidly, and present your message confidently.

The real question is, “How much do you want/need your publicity to work?” Nardi Media has booked clients on most major television shows, including the TODAY Show, Good Morning America, CBS This Morning, CNN, Fox News, The Doctors, CNBC, MSNBC, Bloomberg TV, CNN. We’ve also booked clients on NPR and its affiliates around the country. Our clients have appeared in Business Insider, Fortune, Associated Press, USA TODAY, Washingtonian, Roll Call, and a countless other print and online outlets. We know the hottest podcasts and work with all major book publishers.

In other words, when you want big results, you have to play in the big arena. And it helps to have someone on your team who knows how to play the game and connect you with the media outlets, shows, and publications that are best for you and your brand.

From community fame to household names, our clients witness firsthand what it means to finally get their book, their information, their product, and their faces out where they can be seen. Of course, this takes initial capital; however, when it’s done right (which is the only way we do things), it is a small investment in the overall success.

If you have more questions, we have more answers. Contact us to get started.

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Tracy Mccubbin

AUTHOR, MAKING SPACE, CLUTTER FREE

"The biggest piece of advice a first-time author is given is to “hire your own publicist,” but what they don’t tell you is to “hire your own Ashley.”  Looking back, I don’t know how I could have released my book without Ashley & her team.  We started working together before the book was published.  First local TV and small blogs and as I got more seasoned and the book got closer to coming, she booked me appearances on bigger and bigger outlets. 

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Susan Peirce Thompson, Ph.D.

New York Times Best Selling Author of Bright Line Eating: The Science of Living Happy, Thin, and Free

"The biggest piece of advice a first-time author is given is to “hire your own publicist,” but what they don’t tell you is to “hire your own Ashley.”  Looking back, I don’t know how I could have released my book without Ashley & her team.  We started working together before the book was published.  First local TV and small blogs and as I got more seasoned and the book got closer to coming, she booked me appearances on bigger and bigger outlets. 

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Susan McGinnis

Correspondent, CBS Newspath

“I am so pleased that Ashley is embarking on this new venture. For many years she has shined as an outstanding booker and producer at CBS News and at start-ups including Clean Skies News.  She was my first hire at Clean Skies, and was the shining star among the pack. She has always had  tremendous dedication to her work, and an untiring ability to accomplish whatever faces her, letting no obstacle stand in the way of an outstanding product.  She consistently goes above and beyond expectations, and never takes “no” as an answer, and never settles for less than outstanding. I would hire Ashley again. And again. And again.”

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Jennifer Oko

Partner, Mad Squid Media

“Ashley and I have worked together is a few different capacities, including CBS News, energyNOW!. I cannot say enough good things about her. Ashley is smart, thorough, quick, creative, and incredibly hard working. Most importantly, to be a successful media liaison and guest booker, relationships are everything. Ashley is a genuinely lovely person, and she wins the respect and trust of everyone she works with. She is the first person I call whenever I need a guest booker or segment producer.”

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Margaret Ryan

Energy Journalist & Analyst

“Ashley Bernardi is a dynamic professional who consistently produces excellent results.  In my three years working with Ashley as the head booker at Clean Skies News/EnergyNOW!, I never saw her fail to complete a job she had been assigned – and complete it admirably. Ashley is creative, energetic and goal-oriented, a true team player who works congenially with other professionals but can also be relied on to execute an assignment on her own. Ashley is the person I wanted on my team when I faced a challenging assignment!”

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Hardy Spire

Senior Producer, CNN’s Reliable Sources. Former General Manager at CleanSkies News and Senior Producer at CBS News.

“Ashley Bernardi has every rare quality in a TV producer — aggressiveness, insight, creativity, a strong work ethic, and pure charm.  She has all this plus she’s a kind and positive person.  And she has great contacts!”

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Silvio Marcacci

Principal, Marcacci Communications

“Ashley is hands down the best media trainer I’ve ever worked with, and she uses her considerable producing experience to make clients feel at ease and ready to learn. In addition, her ability to book clients on television and radio interviews is quite impressive – be ready for hours of interviews if you’re working with her!”

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Mary Jordan

Washington Post National Correspondent and Founding Editor of Washington Post Live

“There is nothing Ashley Bernardi cannot do when it comes to media.  She books top people for TV shows and national conferences and knows the business inside out. I worked closely with Ashley at the Washington Post  and she is not only savvy, but great to be around. She is the always cheerful, smart voice on the other end of the phone who persuades busy people to drop everything they are doing and do what Ashley tells them.”

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Scott Behson, PhD

best-selling author of The Working Dad’s Survival Guide: How to Succeed at Work and at Home

“I was a relatively unknown first-time author and Ashley was fantastic in getting my name out there, and ultimately booking me on national TV and radio, as well as major podcasts. She also provided top-notch media training and was always a great listener and advisor. Finally, she was on top of everything and we communicated constantly. I couldn’t have been happier about her efforts on behalf of my book launch!”

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Ron Friedman, Ph.D

author of The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace

“Ashley Bernardi is extraordinary at her job in every way. Smart, strategic and relentlessly energetic, Ashley is someone I’d want on my team in any public relations campaign.”