My mother, a successful long-time business owner, taught me at an early age that for every one thousand no’s, you’ll get a yes. But you’ll only get there if you have persistence. That’s what it’s like in our world of PR, especially when it comes to pitching yourself to land media placements like CBS News, The […]

March is Women’s History Month—a time to recognize and celebrate women breaking barriers in leadership and making an incredible impact across industries. It’s also a time to talk about how we can collectively continue to support women in business. When it comes to women in leadership roles, we’ve come a long way. There are more […]

We’ve all heard the idea that connections are the secret sauce for PR success—that everything comes down to who you know.  And, if that’s the case, it would make sense to focus more of your time and efforts on building connections and cultivating relationships with journalists, editors, or producers (and less on pitching, strategy, and […]

For years, experts have sounded the alarm that print media is on its last legs. Over the last decade, especially since 2020, we’ve seen headline after headline telling us print is dying or already dead.  “The Magazines We’ve Lost.”  “2022: The Year in Dead Print Publications.”  “Internet Crushes Traditional Media.” It seemed like the inevitable […]

Each year, new technologies and trends emerge that lead business owners and industry leaders to adjust their strategies and processes.  This year, it’s AI: the buzzword everyone is talking about. But AI isn’t just any new technology or trend: it’s a completely reimagined way of working and being, and a controversial one at that. That’s […]

If you landed a TV interview, congratulations! This is a huge milestone and an exciting opportunity to share your message with the masses.  But what about getting invited back? This might not even be on your radar yet because you’re busy celebrating your huge TV win (as you should be!), however, getting invited back provides […]