We’ve all heard the idea that connections are the secret sauce for PR success—that everything comes down to who you know. And, if that’s the case, it would make sense to focus more of your time and efforts on building connections and cultivating relationships with journalists, editors, or producers (and less on pitching, strategy, and timely […]

For years, experts have sounded the alarm that print media is on its last legs. Over the last decade, especially since 2020, we’ve seen headline after headline telling us print is dying or already dead.  “The Magazines We’ve Lost.”  “2022: The Year in Dead Print Publications.”  “Internet Crushes Traditional Media.” It seemed like the inevitable […]

Each year, new technologies and trends emerge that lead business owners and industry leaders to adjust their strategies and processes.  This year, it’s AI: the buzzword everyone is talking about. But AI isn’t just any new technology or trend: it’s a completely reimagined way of working and being, and a controversial one at that. That’s […]

If you landed a TV interview, congratulations! This is a huge milestone and an exciting opportunity to share your message with the masses.  But what about getting invited back? This might not even be on your radar yet because you’re busy celebrating your huge TV win (as you should be!), however, getting invited back provides […]

If you’re releasing a new book, you might have dreams of landing on The New York Times Best Sellers List. You’re not alone! As the CEO of Nardi Media who’s worked with hundreds of authors on their book launch campaigns, getting on The New York Times Best Sellers List is a goal I hear from […]

Elections, without a doubt, are one of the biggest hurdles to navigate when it comes to pitching yourself to the media. Newsrooms are constantly spinning in order to quickly and efficiently serve the latest election news to their audience, so much so that it often feels like election news is the only news that exists. […]