Most of you know me as a business owner and publicist, but the pandemic sparked change in many of us, and for me, it further ignited my love for writing. Over the years, I’ve been honored to work with dozens and dozens of incredible authors who had the bravery to share their stories with the […]

Take it from me, marketing your book and feeling comfortable talking about it is hard work, but if you adjust your promotional mindset, promoting your book will come much more naturally! I had another really eye-opening conversation on Instagram Live with my dear friend Jennifer Canzoneri, Senior Marketing Director at BenBella Books, who this time, […]

  Sometimes I’m shocked when people ask me, “Is it really worth getting booked on TV?” My answer is always “YES!” TV interviews are a great tool to gain exposure and promote your book, business, or message, but people tend to shy away from TV because it can be challenging to land a spot on […]

So, you decided to launch a book. First, CONGRATS! Whether you just teamed up with a publisher or your book launch is days away, promoting your book is incredibly important to build awareness for both you and your book and drive sales when it hits the shelves! I recently had one of my most important […]

You’ve done all the hard work of pitching the media, nailed the segment and now your interview is live on-air and online. This is HUGE! But what’s next?! Press placements come and go, but there are ways you can amplify them long-term and give them an extended shelf-life, and make it work towards your ROI. […]

Plenty of people eye-roll when I suggest pitching local media, but don’t knock on local media placements until you try it! Local media placements are an effective way to get your message across to communities who really care, but perhaps more importantly, they help build and generate awareness for your brand that is essential to […]